This document details the key functionalities of the ValidClick Footerbar and offers instructions on how to implement it on your site.
The Footerbar shows ads based on three triggers.
1. Qualified Search: The Footerbar will show PPC ads when a user visits your site by parsing the referring url and identifying the inbound keyword from Yahoo, Google or Bing. Note that we only show these ads on the page view immediately after the search results page.
2. DSS: If you have a directory site and a user has navigated to a specific directory section, you can pass us a keyword and we’ll return ads based on that keyword. For example, if one of your users navigates to Electronics >> Digital Cameras, you can request ads for digital cameras.
3. Hotspots: Hotspots are keywords related to your site or a specific page’s content. We’ll display these keywords as hyperlinks in the Footerbar, and when a user clicks on one of those hyperlinks, we’ll load ads in an upslider.
There are two main steps to implementing the Footer bar:
2. The Footerbar Tag: This is the code that requests the Footer and allows you to make customizations. It looks like this:
<vc:footerbar affil=”youraffID” styleid=”yourstyleID” pubTerms=”yourkeyword,yourkeyword”/>
Be sure to place the master script directly beneath the footer bar tag on each page.
Your code will look like this, an Example ONLY:
You can also customize certain variables about the Footerbar implementation. Here is a list of the variables and how each is used. The only required variable is affil, which sets the affiliate id used by the Footerbar and will be used along with the parent page’s url to authenticate the ad feed request.