Privacy Policy

About PartnerLinks

Our goal at PartnerLinks is to make the web better by displaying links and ads that perform well for web publishers because they are extremely relevant to users. PartnerLinks uses advertising technology that chooses the best ads to show using both contextual data (e.g. the content of the page a user is viewing) and behavioral data (e.g. searches a user has made on various sites across the internet). 

Opt Out of PartnerLinks Behavioral Targeted Advertisements

If you do not want to receive PartnerLinks behavioral targeted advertisements based on past search activity, you can opt-out of them below.

Inuvo Interest Based Advertising

PartnerLinks Privacy Policy

PartnerLinks is committed to protecting consumer privacy online. We believe that greater protection of personal privacy on the Web will not only protect consumers, but also increase consumer confidence and ultimately their participation in online activities.

The purpose of our policy is to inform you about the types of information we gather about you when you visit our site or network publishers, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of the information. Our PartnerLinks ads are primarily displayed on the websites, including sites directed to children, owned by other companies. Though we do maintain quality standards for the sites we work with, ultimately we have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors or other sites to which we provide links from our sites. You should check the applicable privacy policy of the Web site sponsor when linking to other Web sites. 


We use "cookies." The cookies we place on your computer are very small text files that uniquely identify your browser and may be sent to your computer or mobile device. They are stored on your hard drive and communicate with our servers only when you are visiting our websites. We may send cookies to your browser in order to support behavioral targeted advertising that collect data about websites visited, content or web pages viewed, searches conducted, ad interaction, interaction with advertisers and other browsing behavior.  We use cookies to improve the quality of PartnerLinks.  They allow us to monitor aggregate metrics such as total number of visitors and number of pages viewed. They also allow us to optimize PartnerLinks to make sure that we are delivering the best possible experience, including targeted behavioral advertising, to our users.  Your web browser is likely already set to accept cookies, yet you may choose to block cookies in your web browser’s settings. Note that blocking cookies may result in some features not being able to function properly.  To learn more about controlling browser cookies visit:

Additionally, we allow third parties that display advertisements, search listings, and other content on portions of PartnerLinks to set and access their cookies on your computer or device and any cookies are subject to the applicable third parties’ privacy policies and not ours. These companies’ may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to PartnerLinks and other unaffiliated Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information.

We may also partner with a limited number of interest-based advertising companies to serve ads and/or collect certain information when you visit our websites. Interest-based advertising companies may use cookies to collect non-personally identifiable information during your visit to our websites in order to help show advertisements on other websites likely to be more interesting to you.

Device Information

We collect information regarding the Internet browser, computer, tablet, mobile phone, smartphone or other device utilized to access PartnerLinks to ensure that PartnerLinks is optimized for those devices.

Internet Protocol Addresses

Internet browsers automatically transmit information such as the URL of the website you just came from and the Internet Protocol (IP) address and the browser version of your computer. This information is utilized to optimize PartnerLinks.

Location Information

On some of our mobile applications we may (or may enable a third party to) request your geolocation information.  If allowed, we (or the third party) may use this information to supply you with location specific advertisements, offers and functionality.  Additionally, we may (or may enable a third party to) capture geolocation information (such as IP address data) when you access PartnerLinks, and may use that geo-location information to targets ads, offers and functionality.


We use third party information, reports and analysis about the usage and browsing patterns of users of PartnerLinks. We allow the third party analytics companies to include web beacons and cookies on PartnerLinks. The collected information includes search terms, search parameters, click-throughs by users, and other similar information. We utilize this information to improve PartnerLinks and make sure we are delivering relevant content to our users. The Analytics we use do not identify individual users of PartnerLinks.

Log Files

We may also automatically log certain anonymous information about visitors to PartnerLinks, including, but not limited to, where the user came from to visit our site, IP address, search terms utilized, browser type and a reading history of the pages viewed.

Web Beacons

We (or our third party partners) may use web beacons.  Web beacons communicate information from your Internet browser to a web server. We (or our third party partners) use web beacons for a variety of purposes, including to analyze the use of PartnerLinks and in conjunction with cookies to provide content and ads that are more relevant to you.


As new technologies develop we may implement and/or test them on PartnerLinks.  We only utilize technologies as permitted by law and the terms of this privacy policy.

What we do with the information we collect

We will use your information only as permitted by law.  We use the information we collect to:

  • Optimize PartnerLinks, including ensuring that the site is accessible to your device; ensure the site is available in the appropriate language;
  • Customize the advertising and content available to you;
  • Improve our product offerings and services; optimize our marketing campaigns; conduct research;
  • Supply our third party partners with aggregate and/or anonymous information to help them enhance their own products, data, or analytics; and provide anonymous reporting for internal and external clients. 

We also use the information we collect to serve advertisements and to target your behavior. We do not combine personal information with behavioral information.  We retain information that is collected and used for behavioral targeted advertising only as long as necessary to fulfill our business needs or as required by law. 

As we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses. In such transactions, user information may be among the transferred assets. We may also disclose your information in response to a court order, at other times when we believe we are reasonably required to do so by law, in connection with the collection of amounts you may owe to us, and/or whenever we deem it appropriate or necessary to give such information to law enforcement authorities. Please note we may not provide you with notice prior to disclosure in such cases.

Transparency and Choice

To learn more about behavioral advertising practice or to opt-out of this use of your anonymous information, you can go to the National Advertising Initiative's website at

You can opt out of PartnerLinks web-based behavioral targeted advertising by opting-out above.

Advertisers and third-party ad networks may also participate in our ad network and may also utilize cookies to deliver advertisements and monitor the performance of such advertisements. Many third-party ad networks have agreed to provide an “opt out” mechanism for their ad cookies. The collection of information through cookies by such third parties will be governed by their own privacy policies and practices, over which we have no control.

Please note that when using the ad industry opt-out tools described above, if you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention) but it won't be used by us for the purpose of targeting ads to you.  If you use multiple browsers or devices you may need to execute this opt out on each browser or device.  Other companies’ opt-outs may function differently than our opt-out.  Note that PartnerLinks and other companies often use a cookie to save your opt-out preference. When you delete your cookies, change browsers or use a different cookie, our cookie (or an opt-out cookie) may no longer work and you will have to revisit our website to opt out again.

Affiliated sites, linked sites and advertisements

PartnerLinks expects its partners, advertisers and third-party affiliates to respect the privacy of their and our users. However, third parties, including our partners, advertisers, affiliates and other content providers accessible through our site, may have their own privacy and data collection policies and practices. For example, during your visit to our site you may link to, or view as part of a frame on a PartnerLinks page, certain content that is actually created or hosted by a third party. Also, through PartnerLinks you may be introduced to, or be able to access, information, Web sites, advertisements, features, contests or sweepstakes offered by other parties. PartnerLinks is not responsible for the actions or policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.

While on our sites or network publisher sites, advertisers, promotional partners or other third parties may use cookies or other technology to attempt to identify some of your preferences or retrieve information about you. For example, some of our advertising is served by third parties and may include cookies that enable the advertiser to determine whether you have seen a particular advertisement before. Through features available on our site, third parties may use cookies or other technology to gather information. PartnerLinks does not control the use of this technology or the resulting information and is not responsible for any actions or policies of such third parties.

We use third-party advertising companies to serve ads when you visit our Web site. These companies may use non-personal information (i.e., information that does not include your name, address, email address or telephone number) about your visits to this and other Web sites in an effort to provide advertisements about goods and services that may be of interest to you. To learn more about third-party advertising or to opt-out of such advertising, you can visit both the Network Advertising Initiative and the Digital Advertising Alliance .

In addition to the above, we have implemented certain "Google Analytics" features that support display advertising, including re-targeting. Visitors to PartnerLinks may opt out of Google Analytics, customize the Google Display Network ads by using the Google Ad Preferences Manager and learn more about how Google serves ads by viewing its Customer Ads Help Center. If you do not wish to participate in Google Analytics, you may also download the Google Analytics opt-out browser add-on.

Information security

We have security measures in place to protect against the loss, misuse, and alteration of personal information under our control. Please be advised that, although we take reasonable technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, we cannot and do not warrant that your information will be absolutely secure. Any transmission of data at or through our website is at your own risk.

Do Not Track

Through our website and our services, we do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers.  To learn more about how you can exercise choices about the collection and use of certain data online for purposes of targeted advertising, please visit the Digital Advertising Alliance at

Our Parent Company

PartnerLinks is a wholly-owned subsidiary of Inuvo, Inc. We share information we collect with Inuvo, Inc. to better understand our users and to improve the content delivered across the Inuvo, Inc. network.


PartnerLinks does not knowingly solicit or collect information from visitors under thirteen (13) years of age. PartnerLinks encourages parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.

If you are between the ages of 13 and 18, please be sure to read this Privacy Policy with your parent and get his or her permission before you participate in our service.

Compliance with legal process

We may disclose information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of our websites; or (4) protect the personal safety or property of our users or the public.

Changes in Privacy Policy

PartnerLinks reserves the right to change or update this Privacy Policy at any time by posting a notice at the Site explaining that we are changing our Privacy Policy.

Users from other than the United States

Information from Users Outside of the United States

Visitors to PartnerLinks from outside the United States will have their data transferred to and stored in our servers in the U.S. By using PartnerLinks, international users are consenting to our use and collection of their data as described herein.

Contacting the Site

We listen to or read, as applicable, every message sent to us and endeavor to reply promptly to each one. This information is used to respond directly to your questions or comments. If you have any questions about this Privacy Policy or the practices of PartnerLinks, please feel free to contact us at