Native Ads are great…
Except when they aren’t.
Native advertising has brought a lot of value to content publishers, but on pages where users have strong commercial intent, these ads are often lacking.
- Bad Targeting: Because of a relatively small advertising base, there often aren’t enough ads in a given vertical to match to your users interest.
- Engagement: On your most valuable pages, these ads reduce engagement and take your users away to competitors.
- Lost Opportunity: When you show ads that don’t match your users’ interests, you’re missing a big opportunity to make more money from your site.