How SearchLinks Works
We partner with a variety of high quality content sites around the web to place our keyword-based ad units we call SearchLinks. When users go to a web page, they see our ads, which are dynamically targeted based page content.
When a user clicks on a SearchLinks keyword, they'll be taken to a landing page which shows ads from advertisers who have bid on that particular term. Users then click to go on to the advertisers' pages.
Here's an example of a SearchLinks ad unit and landing page:
Our goals are to distribute unique, quality ads to publishers and to deliver our high-intent users to our advertiser partners. We think it's a win-win: users see better ads and advertisers get more users.